MySkinix sells at home IPL hair removal devices direct to consumers. It is a considered purchase in a category where buyers are sceptical and need to understand how the device works before they will spend.
The problem
At home devices compete against both salon treatments and cheap imitations. The customer is asking two questions at once: does this actually work, and is this brand trustworthy enough to risk it.
What Arrax built
Arrax has run marketing inside this exact category before, and that shapes how the launch is built: education first creative that explains the technology, honest expectation setting about results and timelines, and acquisition targets set from real category economics rather than optimistic modelling.
Because the target cost per acquisition was derived from actual category experience rather than a guess, the launch plan was built around numbers the business can survive.
Why this one is different
Most launches set their acquisition targets by hope. This one set them from experience of what the category actually costs.
What Arrax provides
- Direct to consumer brand and positioning
- Performance marketing across paid social
- Education led creative from the in house studio
- Store build and conversion work
- Conversion tracking and acquisition reporting
Work with Arrax
Arrax is a marketing agency that also builds software. If your business needs campaigns, a website, a CRM, automation or a custom tool, it can all come from one team. Request a free audit and a senior strategist will walk your accounts and send you a recorded review within 48 hours.
