About Us

Digital marketing solutions designed to generate revenue for your business

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Started in 2017. Serving brands worldwide.

Arrax Marketing was started in Pakistan in 2017 on a simple belief: world-class performance marketing shouldn't depend on a Western zip code. Today we run growth systems for brands across Pakistan, Canada, the USA, the Gulf, and Australia, from Pakistan's largest diagnostics network to Calgary home-builders and eight-figure e-commerce stores.

We are honest about everything: our reporting shows revenue, and our clients know their team by name.

Our values

Transparency

No smoke and mirrors, you see the ad accounts, the dashboards, and the real numbers. We're a Pakistan-based team serving the world, and we say so on page one.

Integrity

We only take accounts we can genuinely grow, and we tell you when a channel isn't worth your money, even when it costs us the retainer.

Simplicity

Plain-English reporting: leads, bookings, revenue. If a report needs a glossary, it's hiding something.

Performance

$6.7M+ tracked sales for one client, 5 to 15x ROAS records, 371k+ audiences built. Data isn't a slide in our deck, it's the product.

How working with us goes.

Free audit

A senior person reviews your accounts, your site and your follow up, and records what they find. Yours to keep.

A written plan

Targets, budget, channels and what we need from you, on one page, before any money is spent.

Build and launch

Tracking first, then creative and campaigns. AI agents and software go in where they earn their place.

Report and improve

Weekly numbers in plain English, tied to revenue. We keep what works and cut what does not.

A 360° growth team under one roof

Media buying, SEO, an in-house content studio, web development, and AI automation, fourteen services that work as one system. Each channel has its own physics, and we've learned them the only way that counts: running them for years with our own hands.

What working with Arrax is like

Senior people run your account, production comes from our own studios, and you are never locked into a long contract.

Senior people, not trainees

The person who audits your account is the person who runs it. We do not sell a senior pitch and staff the work with juniors, which is the most common complaint about offshore agencies.

Production included, not quoted separately

Photography, video and design come from our own studios, so creative is part of the work rather than a separate line on the invoice.

No long lock in

Engagements start on a short initial term and then run month to month. If the work is not producing, you should be able to leave without a legal argument.

How an Arrax engagement actually runs

The process is deliberately boring, because unpredictability is what clients actually complain about. Here is the shape of it from the first call onward.

One: the audit

A senior person reviews your accounts, your site and your tracking, then sends a recorded walkthrough within 48 hours. You keep it whether or not you hire us.

Two: the build

Tracking is fixed first, because a campaign measured badly is worse than no campaign. Then creative, campaign structure and the follow up automation behind the leads.

Three: the reporting

A live dashboard plus a short written summary every week in plain language. Silence is what kills retainers, so we over communicate rather than disappear between reports.

The people behind the numbers

Every account is run by a named pod: a media buyer, a creative lead and an account lead, backed by the in house studio that produces the photography and video. You meet them by name on the first call, and they are the same people doing the work for the length of the engagement.

The founder stays on new accounts rather than handing them to a junior once the pitch is over.

If you want to see the team before you commit, ask for a live walkthrough. We will screen share the ad account, the dashboards and the creative pipeline with the people who run them.

Industries we work with

Diagnostics network

Arrax is the retained social media and content partner for Chughtai Lab, Pakistan's largest diagnostics network: strategy, studio production, publishing and paid campaigns.

E-commerce

For a leading DTC fashion brand, Arrax manages the full revenue system: Meta and Google advertising, creative production, email retention and conversion optimization.

Home builder, Calgary, Canada

Grains Construction trusts Arrax with its Meta lead generation: video creative, qualified lead forms and instant follow-up on every inquiry.

Working with a team in another country

Who will actually work on my account?

A named team. One pod is a media buyer, a creative lead and an account lead, and you meet them by name on the first call. The biggest offshore complaint is being sold senior people and handed juniors, so we show you exactly who does the work.

How do you handle the time difference?

Pakistan Standard Time runs nine to twelve hours ahead of North America, so work requested at 5pm in Toronto is usually finished by 9am the next morning. Live calls are booked inside guaranteed overlap hours, roughly 7am to 11am Eastern.

Do you work with businesses outside Pakistan?

Yes. Current and past clients include businesses in Canada, the United States, Australia and Qatar alongside Pakistani brands. Delivery is remote, and reporting is in your currency and your metrics.

How do I know the work is really done by your team?

Ask for a live walkthrough of the account. We will screen share the ad account, the dashboards and the creative pipeline with the people who run them. Nothing in our delivery depends on you not looking closely.