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Google Ads and Paid Search Management

ROI-first Google Ads: Search, Shopping and Performance Max with landing page optimization and honest revenue reporting.

Partner ofGoogle Partner
Google Ads and Paid Search Management, 3D illustration
5 to 15xthe ROAS band our e-commerce ad accounts
$6.7M+tracked sales driven for a single client
3D illustration
hands typing on a laptop beside plants
hands on a laptop keyboard from above
laptop with a marketing deck on a green desk
person searching on a laptop at breakfast
Shopify, 2019 to 2022: PKR 1.39 billion in sales, 329,961 orders
Shopify, 90 days: sales up 295%, sessions up 383%
Shopify, five years to March 2022: PKR 1.2 billion in sales
team working at a long office desk
studio desk with an iMac showing a marketing deck
colleagues reviewing a presentation screen

How our Google Ads management grows your revenue

01

Search intent + conversion optimization, together

Clicks are worthless if the page doesn't convert. Every Arrax search campaign ships with landing-page CRO, matching the ad's promise to the page experience, so more of the traffic you pay for becomes booked revenue.

02

Certified specialists, senior attention

Your account is run by certified Google Ads specialists with years of hands-on performance history, not handed to a junior after the pitch. You know who runs your account, by name.

How working with us goes.

01

Free audit

A senior person reviews your accounts, your site and your follow up, and records what they find. Yours to keep.

02

A written plan

Targets, budget, channels and what we need from you, on one page, before any money is spent.

03

Build and launch

Tracking first, then creative and campaigns. AI agents and software go in where they earn their place.

04

Report and improve

Weekly numbers in plain English, tied to revenue. We keep what works and cut what does not.

What is included in our Google Ads management?

When you partner with Arrax, you get the full paid-search stack:

  • Keyword & competitor research
  • Search, Shopping & Performance Max
  • Negative-keyword pruning
  • Ad copy & extension testing
  • Landing page CRO
  • Search retargeting

1. PPC audit & rebuild

We start with a full audit of your account: wasted spend, missing negatives, weak Quality Scores, tracking gaps. You get a plain-English report of what we'll fix in the first 30 days, before you commit.

2. Remarketing & retargeting

Most visitors don't buy on the first click. We build search and display remarketing that follows up automatically, recovering buyers your current campaigns are leaving behind.

3. Shopping & Performance Max

For e-commerce, we run Google Shopping and Performance Max with clean feeds, tuned product groups, and margin-aware bidding, the setup behind our double-digit ROAS records.

4. Landing pages & tracking

We build or fix the landing pages your ads deserve and wire conversion tracking end-to-end, so every dollar or dirham of spend is tied to revenue.

What makes our paid search management so effective?

01

Intent matched at every touchpoint

Keywords, ad copy, and landing pages built as one chain, so the promise in the ad is the experience on the page. That match is what turns clicks into customers.

02

Revenue reporting, not click reporting

Weekly reports show cost per lead, cost per sale, and ROAS, never just impressions. If a campaign doesn't pay, you'll see it, and we'll kill it.

03

Senior specialists on every account

Senior-level Google Ads management, with ad creative from our in-house studio and landing pages from the same team. Same dashboards, same accountability.

Why paid search pays when it's managed right

5 to 15xthe ROAS band our e-commerce ad accounts operate in
$6.7M+tracked sales driven for a single client
100%of our reports tie ad spend to revenue, no vanity metrics
Shopify, 90 days: sales up 121%, orders up 180%
Shopify, 90 days: sales up 121%, orders up 180%
Shopify, year to date: PKR 34.7M in sales, 41% returning customers
Shopify, year to date: PKR 34.7M in sales, 41% returning customers
Shopify, month to date: sales up 36%, sessions up 28%
Shopify, month to date: sales up 36%, sessions up 28%

Search accounts we manage

Paid search is the cheapest intent you can buy, and the easiest budget to waste. The difference is almost always the search terms report and the conversion setup, not the bidding strategy.

We run paid search alongside the organic programme wherever we can, because the two share the same keyword intelligence and the same landing pages.

01

Al Nasar Lab

Diagnostics across Lahore and Islamabad, where a search for a test name is a customer minutes away from booking. Paid search runs beside local and organic search as one picture.

02

MedTaskly, United States

Medical billing, a considered business to business purchase. Paid search targets the specific problems a practice manager searches for rather than expensive head terms.

03

E-commerce and Shopping

For retail clients, paid search and Google Shopping run together so branded, generic and product demand are not competing against each other.

FAQs about Google Ads management

Thinking about paid search for your business? Start here:

How much should I budget for Google Ads?

Most of our clients start between $1,000 and $5,000 a month in ad spend. We size the budget to your market and margins during the free audit, and we'll tell you honestly if paid search isn't your best first channel.

How fast will I see results from paid search?

Search ads start driving traffic on day one. Expect meaningful optimization data in 2 to 4 weeks and stable, improving returns from month two as we prune keywords and tune bids.

Do you work with businesses in Canada and the USA?

Yes, North America is our primary market. We're a Pakistan-based team serving clients across Canada, the USA, the Gulf, and Australia, with guaranteed overlap hours for calls and same-day communication.

What makes Arrax different from a local PPC agency?

Accountability and depth. You get senior specialists, every report shows revenue rather than clicks, and our in-house studio produces your ad creative without extra markup.

Three questions. Then a senior person records your teardown.

Not a PDF and not an automated report. Someone senior opens your ad account, your site and your follow up, and records what they find. You keep the video whether or not you hire us.

  • No obligation and no sales script
  • A named person on camera, not a template
  • Back with you inside two working days
  • We will tell you if you do not need us
What do you need most?

Pick the closest. We will work out the detail on the call.

What is going wrong right now?

The honest answer is the useful one.

Where are your customers?

We work with brands across the USA, Canada, the UAE and Pakistan.

Where do we send the video?

We will not add you to a list.