Insights
Plain guides from the people who run the accounts. Read them before you hire anyone, including us.
20 Questions to Ask a Marketing Agency Before You Sign
Ask about ownership, people, reporting, creative, and contract terms before you sign with any marketing agency.
Shopify Conversion Checklist Before You Scale Ads
Fix product pages, speed, trust, checkout, and mobile friction before scaling Shopify ad spend, one tested change at a time.
Hiring an Offshore Marketing Agency: What to Check
Check account ownership, direct access, reporting cadence, and named clients before hiring an offshore marketing agency.
How to Brief a Video Ad Shoot: One Page Template
A one page video ad brief needs five beats, a shot list built from them, and the right formats for each platform.
SEO vs AI Search: Getting Cited by ChatGPT and Gemini
SEO ranks pages in search results, while AI search cites your business by name inside a written answer with no click at all.
What an AI Receptionist Can and Cannot Do
A clinic or home service business can let an AI receptionist answer, qualify, and book, but only with clear rules and a human handoff path.
ROAS vs Profit: Read Ad Results Without Fooling Yourself
ROAS tells you revenue per ad dollar, not profit; break even ROAS from your margin tells you the rest.
How Much Should a Small Business Spend on Meta Ads?
A practical formula and checklist for setting a Meta ads budget from your target cost per sale and sales goals.
From the work.
Three questions. Then a senior person records your teardown.
Not a PDF and not an automated report. Someone senior opens your ad account, your site and your follow up, and records what they find. You keep the video whether or not you hire us.
- No obligation and no sales script
- A named person on camera, not a template
- Back with you inside two working days
- We will tell you if you do not need us