CRO: more revenue from the traffic you already have
Before you buy more clicks, convert the ones you’re paying for. We find where your funnel leaks, pages, forms, follow-up, and fix it with tests, not opinions.
- Funnel & analytics audit
- Heatmaps & session recordings
- A/B testing program
- Landing page redesign
- Form & checkout optimization
- Speed-to-lead & follow-up automation
Arrax
How conversion rate optimization grows your revenue
The follow-up is part of the funnel
Most ‘conversion problems’ are actually response problems: leads decay within minutes. We install instant-response automation, SMS, email, WhatsApp, so no lead waits, and every inquiry gets chased to a booking.
Tests, not opinions
Redesigns based on taste fail as often as they win. We run structured A/B tests against a revenue hypothesis, keep what wins, and kill what doesn’t, compounding gains month after month.
what you get
What is included in our CRO services?
A full conversion system, from diagnosis to compounding wins:
Analytics, heatmaps, session recordings, and funnel mapping, we show you exactly where visitors drop and what it costs you per month.
A prioritized testing roadmap: headlines, offers, layouts, social proof, forms. Each test has a revenue hypothesis and a clean readout.
High-converting pages designed and built in-house, matched to your ads so the promise in the click is the experience on the page.
Speed-to-lead responses, booking flows, and reminder sequences, the invisible half of conversion most agencies ignore.
Creating Success
What makes our CRO so effective?
Revenue math first
We quantify every leak in currency, not percentages, so you know which fix pays for the entire engagement.
Design + dev in-house
Test ideas become live pages in days, not weeks, because our designers and developers sit on the same team.
Compounding wins
A 20% lift on top of a 20% lift is how accounts double without a dollar of extra ad spend.
121% growth in 90 days for an Arrax e-commerce client, same traffic sources, rebuilt funnel and offers.
CRO result
The proof is in the numbers
What fixing the funnel is worth
121%
growth in 90 days delivered for an e-commerce client
295%
growth in 90 days for another client after funnel and offer rebuild
<60s
target response time for new leads once follow-up automation is installed
Brands we work with
A sample of the businesses that trust Arrax. Click to visit their live sites.
FAQ
FAQs about conversion rate optimization
Not sure if CRO is your next move? These answers help:
It varies wildly by industry and traffic source, which is why we benchmark against your own funnel first. The real question is how much each leak costs you monthly; we put a currency figure on it in the audit.
A redesign changes how things look; CRO changes how much they earn, with evidence. Often the winning changes are small: an offer reframe, a shorter form, a faster follow-up.
If you have under ~10,000 visits a month we lean on funnel fixes, heuristics, and follow-up automation instead of statistical testing, the gains are usually bigger there anyway.
Almost always. If your funnel converts 50% better, every ad dollar you buy afterwards is 50% cheaper. We usually run CRO alongside paid campaigns for exactly that reason.
