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Email Marketing and Lifecycle Retention

Automated flows and campaigns that turn your list into repeat revenue: welcome, cart recovery, win-back and retention.

Email Marketing and Lifecycle Retention, 3D illustration
36×the ROI multiple commonly reported for email
39.76%returning-customer rate achieved for an Arrax e-commerce
3D illustration
Shopify, 12 months to June 2021: $2.36M in sales, up 851%
Shopify, 2019 to 2022: PKR 1.39 billion in sales, 329,961 orders
Shopify, 90 days: sales up 295%, sessions up 383%
Shopify, five years to March 2022: PKR 1.2 billion in sales
Shopify, 90 days: sales up 121%, orders up 180%
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orange product with dried palm leaf
team meeting in a bright studio office
team working at a long office desk
studio desk with an iMac showing a marketing deck

Email marketing that turns your list into revenue

The highest-ROI channel in marketing is the one most businesses neglect. We build the flows and campaigns that recover carts, nurture leads, and bring customers back, automatically.

How our email marketing grows your revenue

01

Automated flows that sell while you sleep

Welcome series, abandoned-cart recovery, browse abandonment, win-backs, post-purchase, built once, converting every day. This is the 'Respond' and 'Convert' layer of the Arrax revenue system, working 24/7.

02

Retention: the profit hiding in your list

New customers are expensive; repeat customers are profit. One Arrax e-commerce client sees 39.76% of customers returning to buy again, retention engineered through email and remarketing flows.

How working with us goes.

01

Free audit

A senior person reviews your accounts, your site and your follow up, and records what they find. Yours to keep.

02

A written plan

Targets, budget, channels and what we need from you, on one page, before any money is spent.

03

Build and launch

Tracking first, then creative and campaigns. AI agents and software go in where they earn their place.

04

Report and improve

Weekly numbers in plain English, tied to revenue. We keep what works and cut what does not.

What is included in our email marketing services?

A complete lifecycle program, designed and run for you:

  • Klaviyo / Mailchimp / HubSpot setup
  • Welcome & nurture flows
  • Abandoned-cart recovery
  • Campaign calendars & design
  • List growth & segmentation
  • Deliverability & compliance

1. Flows & automation

The core money-makers: welcome, cart recovery, browse abandonment, win-back, and post-purchase flows, designed, written, and tested for your brand.

2. Campaigns

A monthly calendar of launches, offers, and content emails designed in-house, consistent revenue without burning out your list.

3. List growth & segmentation

Pop-ups, lead magnets, and sign-up flows that grow the list, plus segmentation so every subscriber gets what they actually want.

4. Deliverability & reporting

SPF/DKIM/DMARC, sender reputation care, and reports that show revenue per email, not just open rates.

What makes our email marketing so effective?

01

Revenue per email, not opens

Every flow and campaign is measured against the revenue it produces. Opens and clicks are diagnostics, not goals.

02

Designed in-house

On-brand templates and creative from our studio, emails that look like your brand, not a plugin default.

03

Built on your data

Flows triggered by real behavior, carts, browses, purchase history, so every email lands relevant.

An Arrax e-commerce client sees 39.76% of customers returning to buy again, retention engineered through email and remarketing flows.

Retention result

DTC e-commerce brand: Pakistan

Real clients. Real numbers.

See our results

The proof is in the numbers

Why email out-earns almost every channel

36×the ROI multiple commonly reported for email marketing, the channel's benchmark reputation
39.76%returning-customer rate achieved for an Arrax e-commerce client
~70%of online carts are abandoned, recovery flows win a share of them back
Shopify, 90 days: sales up 121%, orders up 180%
Shopify, 90 days: sales up 121%, orders up 180%
Shopify, year to date: PKR 34.7M in sales, 41% returning customers
Shopify, year to date: PKR 34.7M in sales, 41% returning customers
Shopify, month to date: sales up 36%, sessions up 28%
Shopify, month to date: sales up 36%, sessions up 28%

Lifecycle programmes we run

Acquisition gets the attention and retention pays the bills. For most e-commerce clients the email and lifecycle layer is the difference between a business that grows and one that buys the same customer twice.

Flows are built around the actual purchase cycle of the category rather than a generic welcome series copied from a template.

01

A leading DTC fashion brand

Email and lifecycle retention inside a full funnel relationship covering acquisition, shopping, creative and conversion work.

02

My Vanilla Skin and Venus Beauty

Skincare, where the routine itself gives you a natural reason to be in the inbox with something genuinely useful.

03

Abu Buggy

Baby gear, a category with a short customer window and predictable life stage triggers to build flows around.

Running a Shopify store? See our Shopify and e-commerce marketing, with results read from real store dashboards.

FAQs about email marketing

Wondering if email is worth it for your business? Start here:

Is email marketing still effective in 2026?

More than ever, it's the one channel you own outright. No algorithm decides who sees your message, and revenue per send is fully measurable. That's why it's the backbone of every retention program we run.

Which email platform do you work with?

Klaviyo for e-commerce, HubSpot or Mailchimp for services and B2B, and we work inside your existing stack if you have one. Setup and migration are included.

How big does my list need to be?

Smaller than you think. A few hundred engaged subscribers with the right flows will out-earn a bought list of 50,000. We grow the list and monetize it in parallel.

How do you measure email success?

Revenue per email, flow revenue share, list growth, and deliverability health. Every monthly report ties email directly to sales, the same revenue-first reporting we use everywhere.

Three questions. Then a senior person records your teardown.

Not a PDF and not an automated report. Someone senior opens your ad account, your site and your follow up, and records what they find. You keep the video whether or not you hire us.

  • No obligation and no sales script
  • A named person on camera, not a template
  • Back with you inside two working days
  • We will tell you if you do not need us
What do you need most?

Pick the closest. We will work out the detail on the call.

What is going wrong right now?

The honest answer is the useful one.

Where are your customers?

We work with brands across the USA, Canada, the UAE and Pakistan.

Where do we send the video?

We will not add you to a list.