Search Engine Optimization and AI Search: GEO

Rank on Google and get cited by ChatGPT and AI Overviews. Technical SEO, content engine and local visibility for Canadian businesses.

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53%of trackable website traffic comes from organic

371k+audience built for Pakistan's largest diagnostics network

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SEO that wins Google, and AI search

Ranking on Google is no longer the whole game. Arrax builds organic growth engines that win classic search and get your brand cited by ChatGPT, Gemini, and Google AI Overviews, because that's where your customers ask questions now.

How our SEO service grows your revenue

AI search optimization (GEO) built in

We optimize your site to be quoted by AI assistants, structured answers, schema markup, citable pages. While competitors chase last decade's rankings, your brand becomes the answer AI gives.

Content that converts, not just ranks

Our in-house studio produces the content, written, visual, and video, mapped to buying intent. Traffic without revenue is a hobby; every page we build has a job in your funnel.

How working with us goes.

Free audit

A senior person reviews your accounts, your site and your follow up, and records what they find. Yours to keep.

A written plan

Targets, budget, channels and what we need from you, on one page, before any money is spent.

Build and launch

Tracking first, then creative and campaigns. AI agents and software go in where they earn their place.

Report and improve

Weekly numbers in plain English, tied to revenue. We keep what works and cut what does not.

What is included in our SEO services?

A complete organic growth system, run month after month:

Technical SEO & site health
Keyword & topic research
Content strategy & production
AI search optimization (GEO/AEO)
Local SEO & Google Business Profile
Authority building & digital PR

What makes our SEO so effective?

We rank ourselves first

The SEO system we sell is the one running this website. We eat our own cooking, and we'll show you the dashboard.

Built for 2026 search

Classic rankings, AI citations, and local visibility in one strategy. Most agencies are still selling 2019 SEO.

Compounding, not campaigns

SEO is an asset: every month builds on the last. Clients keep the traffic even if they leave, which is exactly why they stay.

Why organic search is still the highest-leverage channel

53%of trackable website traffic comes from organic search, on average

371k+audience built for Pakistan's largest diagnostics network

6 to 12 mothe honest timeline to compounding SEO results, anyone promising faster is guessing

Arrax's search and social work took Pakistan's largest lab network, Chughtai Lab, to 371k+ followers and top-of-mind visibility nationwide.

Search programmes we run

Search has split in two. There is still the ranked list, and there is now the answer an assistant gives when nobody clicks anything at all. We build for both, because optimising only for the first is already losing traffic.

Being cited by an AI assistant is a different technical job from ranking: direct answers near the top of the page, structured data underneath, specific quotable numbers, and an entity the model can identify without ambiguity.

Al Nasar Lab

Technical foundation, test and location page architecture, local search and Google Business Profile, plus AI search and structured data.

MedTaskly, United States

Competing against far larger incumbents by owning the unglamorous questions: denials, coding and specialty specific billing requirements.

Farm Craft Global, Qatar

The technical layer most FMCG sites neglect. Product structure, category architecture and the on page detail that decides whether a product can be found at all.

In healthcare? See our healthcare marketing for clinics, labs, telehealth and medical billing.

FAQs about SEO and AI search

Considering SEO for your business? The honest answers:

How long does SEO take to show results?

Early wins (technical fixes, quick-win keywords) show in 2 to 3 months; compounding growth arrives at 6 to 12 months. We report progress monthly so you always know where you stand.

What is GEO / AI search optimization?

Generative Engine Optimization makes your brand citable by AI assistants like ChatGPT and Google AI Overviews, structured content, schema, and authority signals. It's included in every Arrax SEO retainer, not sold as an expensive add-on.

Do you guarantee first-page rankings?

No honest agency does, Google makes no guarantees to anyone. What we guarantee is transparent reporting, a compounding content asset you own, and work you can audit line by line.

Do you do local SEO for Canadian and US businesses?

Yes, Google Business Profile, reviews, citations, and location pages are core to our local stack for clinics, med-spas, contractors, and service businesses across North America.