Google Shopping and Performance Max

Feed engineering and margin-aware bidding for Google Shopping and Performance Max. Built for stores that watch profit, not just ROAS.

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Partner of

Google Partner

Shopify Partner

14.94xsingle-month ROAS for a bedding brand

11.87xsingle-month ROAS for a fashion brand

GoPurple

My Vanilla Skin

Staleks

Google Shopping & Performance Max that scale stores

Feed-driven campaigns with margin-aware bidding, the machinery behind our double-digit ROAS months for e-commerce brands.

How our Google Shopping management grows your revenue

The feed is the campaign

Titles, attributes, images, and pricing in your product feed decide what auctions you enter and at what cost. We engineer the feed first, that's where Shopping performance is actually won.

Performance Max without the black box

PMax can print money or burn it silently. We structure asset groups, feed it studio-made creative, and isolate branded traffic, so you see what's really driving sales.

How working with us goes.

Free audit

A senior person reviews your accounts, your site and your follow up, and records what they find. Yours to keep.

A written plan

Targets, budget, channels and what we need from you, on one page, before any money is spent.

Build and launch

Tracking first, then creative and campaigns. AI agents and software go in where they earn their place.

Report and improve

Weekly numbers in plain English, tied to revenue. We keep what works and cut what does not.

What is included in our Google Shopping services?

Full-stack Shopping and PMax management for stores:

Product feed setup and optimization
Merchant Center health
Performance Max structure
Product segmentation and bidding
Promotions, ratings and badges
Profit-aware revenue tracking

What makes our Shopping management so effective?

Double-digit ROAS records

14.94x for a bedding brand, 11.87x for a fashion brand, single-month records from accounts we run end to end.

Margin-aware bidding

We bid to your economics, not to spend targets. Products with fat margins get fuel; margin-killers get cut.

Store and ads, one team

Feed, ads, landing pages, and CRO handled together, no finger-pointing between your 'ads guy' and your 'site guy'.

A bedding brand hit 14.94x ROAS in one month; a fashion brand 11.87x, Google Shopping and PMax accounts engineered and run by Arrax.

Bedding & fashion brands · Pakistan

Real clients. Real numbers.

The numbers our Shopping accounts produce

14.94xsingle-month ROAS for a bedding brand

11.87xsingle-month ROAS for a fashion brand

5 to 15xthe ROAS band our e-commerce accounts operate in

Shopify, 90 days: sales up 121%, orders up 180%

Shopify, year to date: PKR 34.7M in sales, 41% returning customers

Shopify, month to date: sales up 36%, sessions up 28%

Shopping accounts we manage

Shopping performance is decided in the feed far more than in the campaign. Titles, attributes, images and category structure determine which searches you appear for at all. We treat the product feed as a technical asset, which is the same discipline that makes the organic product pages work.

A leading DTC fashion brand

Google Shopping running as demand capture alongside Meta acquisition, inside a multi year full funnel relationship.

GoPurple

Shopping and paid search structured so branded and generic demand are not bidding against each other.

Grains Home

A large kitchens and furniture catalogue, where category architecture decides whether a product is findable.

Running a Shopify store? See our Shopify and e-commerce marketing, with results read from real store dashboards.

FAQs about Google Shopping & Performance Max

Running a store and weighing Shopping ads? Start here:

Do I need Google Shopping if I already run search ads?

For e-commerce, yes, Shopping ads show your product, price, and image before the click, which means higher-intent traffic and usually cheaper conversions than text ads alone.

What do I need before starting?

A working store (Shopify, WooCommerce, or custom), a product feed we can access or build, and conversion tracking, we set up or repair all three as part of onboarding.

Is Performance Max better than standard Shopping?

They're tools, not religions. PMax adds reach across YouTube and Display but hides data; standard Shopping gives control. We usually run a structured mix and let revenue decide.

How do you report results?

Revenue and ROAS per product group, spend, and, where you share margin data, actual profit. Monthly strategy calls walk you through what changed and why.