SkinMedix is a skincare brand selling online in a category with a very low barrier to entry and a very high barrier to trust.
The problem
Anyone can launch a skincare line. Almost nobody can build one that customers repurchase. The difference is whether the brand earns belief, and belief in skincare comes from specificity rather than adjectives.
What Arrax built
Arrax runs creative and acquisition. The creative is built to explain rather than to claim: what the formulation does, which concern it addresses, and how it fits into a routine the customer already has. Paid media is structured around testing message angles rather than only audiences, because in skincare the message is usually the variable that matters.
Why this one is different
Repeat purchase is the only metric that makes a skincare brand viable. Campaigns are built with that in mind rather than optimised for a single first order that never repeats.
What Arrax provides
- Paid social and performance marketing
- Creative production from the in house studio
- Message and angle testing
- Store conversion work
- Retention and lifecycle email
Work with Arrax
Arrax is a marketing agency that also builds software. If your business needs campaigns, a website, a CRM, automation or a custom tool, it can all come from one team. Request a free audit and a senior strategist will walk your accounts and send you a recorded review within 48 hours.