Contractor and Home Services Marketing Agency

Contractor and home services marketing for Canada and the US, built on the Grains Construction engagement in Calgary.

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Arrax Marketing is a contractor and home services marketing agency for businesses in Canada and the United States. It runs qualified lead generation on Meta and Google, answers every enquiry instantly, and builds custom quoting tools so proposals go out while the homeowner is still interested. The work is measured in booked estimates, not clicks. The approach comes from Grains Construction, a basement development company in Calgary.

The home services lead trap

Home services lead generation is easy to do badly. Broad advertising produces a flood of enquiries from people who wanted a rough idea of cost, are two years away from starting, or live outside the service area. The cost per lead looks excellent and the crew wastes weeks.

The second problem arrives after the enquiry. Quoting a renovation or a basement is slow, detailed work, and a quote that takes a week arrives after the homeowner has already spoken to two other contractors. Winning the job means fixing both halves: better enquiries, and faster proposals.

How working with us goes.

Free audit

A senior person reviews your accounts, your site and your follow up, and records what they find. Yours to keep.

A written plan

Targets, budget, channels and what we need from you, on one page, before any money is spent.

Build and launch

Tracking first, then creative and campaigns. AI agents and software go in where they earn their place.

Report and improve

Weekly numbers in plain English, tied to revenue. We keep what works and cut what does not.

What a contractor engagement includes

Lead campaigns on Meta and Google, built around qualification rather than volume.
Video creative that shows real completed projects, because in construction the work itself is the strongest advertisement.
Lead forms designed to filter out tyre kickers before they reach your calendar.
Instant follow up by text, WhatsApp and email the moment a lead arrives.
An AI receptionist that answers calls while your crews are on site.
Custom quoting and proposal tools, priced the way your business actually prices work.
Reporting in booked estimates and won jobs, not cost per lead alone.

Case study: Grains Construction, Calgary

Grains Construction develops basements in Calgary, where one good lead is worth thousands of dollars and one bad lead wastes a crew's afternoon. Arrax rebuilt the Meta lead generation around qualification, with video of real finished basements, broad targeting that lets the platform find buyers, and forms that screen out people who are not ready.

Arrax then built Grains a web based proposal generator, so an estimate can be produced and sent while the enquiry is still warm. It is not a generic calculator: its pricing model was fitted to the quotes the business had already produced, so the numbers match how this company prices work. It runs at proposals.grainsconstruction.ca as part of the normal sales process, and Arrax hosts and maintains it.

Why a quoting tool changes the numbers

Most contractor marketing stops at the lead. The gap between an enquiry and a priced proposal is where many jobs are lost, and it is usually a software problem rather than an advertising one. Because Arrax builds software as well as campaigns, the same team that brings in the enquiry can shorten the time to a proposal from days to the same day. Most agencies can do the first half. Very few can build the second.

How the time zones work for Canadian and US contractors

The Arrax team is in Lahore, which is 9 to 13 hours ahead of Canada and the US depending on the city and the season. Live calls are set for early morning or late evening on your side. New leads do not wait for anyone's office hours, because the follow up and the AI receptionist respond automatically the moment an enquiry arrives. Read more about working with an offshore marketing team, or how Arrax works with Canadian businesses and US businesses.

How to start

Request a free audit. A senior person reviews your ads, your website and how fast your enquiries are answered and quoted.
A recorded video walkthrough arrives within two working days.
If you want to go ahead, both sides agree the scope, the reporting and a standing call time that suits your crew's schedule.

Questions people ask

What does a contractor marketing agency do?

It brings in project enquiries for builders, renovators and home services companies through paid ads, content and follow up. A good one measures booked estimates and won jobs, not just the number of leads.

Why measure booked estimates instead of leads?

Because cheap leads from people who are not ready, or who live outside your area, cost your crew time without producing jobs. Booked estimates show what the advertising is really earning.

Can Arrax build a quoting tool for my business?

Yes. Arrax built Grains Construction a web based proposal generator with pricing fitted to the company's own past quotes, so estimates go out while the enquiry is still warm.

Do you work with contractors outside Calgary?

Yes. Arrax's named contractor client is in Calgary, and the same approach works for home services businesses anywhere in Canada and the US.

How do I start?

Request a free audit. A senior person reviews your accounts and sends a recorded video within two working days.