Marketing Agency for US Healthcare & DTC Brands

Arrax Marketing is a full service marketing agency that runs performance marketing, SEO and AI search, content production, and web and software work for US healthcare, telehealth, medical billing and DTC brands. Current US clients include MedTaskly (medical billing), MyGoToDoc (telehealth) and MyGoToStack (supplements).

Why US healthcare and DTC brands work with Arrax

The short answer is depth of team. Arrax puts a full team on an account, performance media, SEO, content and a build team, rather than one person stretched across every channel. Arrax was founded in 2017 and has built its own software in house, including Arraxis, a lead and revenue platform on Next.js and Supabase. For regulated categories like medical billing and telehealth, that in house software and content capacity matters more than an agency's mailing address.

How working with us goes.

01

Free audit

A senior person reviews your accounts, your site and your follow up, and records what they find. Yours to keep.

02

A written plan

Targets, budget, channels and what we need from you, on one page, before any money is spent.

03

Build and launch

Tracking first, then creative and campaigns. AI agents and software go in where they earn their place.

04

Report and improve

Weekly numbers in plain English, tied to revenue. We keep what works and cut what does not.

How the time zone actually works

Lahore runs on UTC plus 5. For a client on US Eastern time, that is a nine hour difference for most of the year; for Pacific time it is closer to twelve or thirteen hours depending on daylight saving. In practice this means:

The Lahore team's morning overlaps with the US client's previous evening, so messages sent by the client at the end of their day are often answered before their next morning.
Live calls are scheduled for early morning US Eastern time (which is evening in Lahore) or late evening US Eastern time (which is Lahore's next morning).
Urgent items, a paused campaign, a broken landing page, a billing question from a patient facing form, go through a named point of contact rather than waiting for a scheduled call.

Say this plainly: the account team sits in Lahore. Clients who want that team to also have someone on a US call at short notice should raise it early, since it affects scheduling.

How communication and reporting are structured

A working rhythm that fits the time zone gap usually has three parts.

A standing weekly or biweekly call, booked at a fixed time that both sides can hold, used for decisions rather than status updates.
Async written updates between calls, so a client in Austin or Toronto can read progress at the start of their day without waiting for a live meeting.
A shared reporting view covering spend, leads or bookings, and cost per result, updated on a set schedule so both sides are looking at the same numbers between calls.

Currency is set at the start of the relationship, usually US dollars for US clients, and stated in the contract and in reporting so there is no ambiguity about what a number means.

Services most relevant to healthcare, telehealth and medical billing

Need	Service
Patient or customer acquisition	Performance marketing across Meta, Google and YouTube
Being found for medical and billing search terms	SEO and AI search
Missed calls and after hours enquiries	AI receptionists for voice and chat, answering and booking
Intake, follow up and referral workflows	AI automation and CRM and sales automation
Explaining a service or a claim clearly	Content and film production
A site that converts visitors into patients or leads	Web development and conversion rate optimization

Email and retention, and lead generation, sit alongside these for brands that depend on repeat contact, such as a supplements brand like MyGoToStack or a billing service like MedTaskly that manages ongoing client relationships.

A step by step view of how a new US client engagement starts

The prospective client requests a free audit. A senior person reviews paid media, the website, and the follow up process.
A recorded video walkthrough of that audit is sent within two working days.
If the client wants to proceed, the two sides agree on the services in scope, the reporting cadence, and the standing call time.
The Lahore team is introduced by name, with a stated point of contact for day to day questions.
Work begins against a shared reporting view so both sides can watch the same numbers from day one.

Hypothetical worked example: a telehealth intake funnel

This example is illustrative only and uses round, made up numbers to show the method. It does not describe a real client's results.

Suppose a telehealth clinic gets 200 form submissions a month from paid search and social, and 40 of those become paying patients. That is a lead to patient rate of 20 percent (40 divided by 200). If the clinic wants to grow patients without growing lead volume at the same rate, the levers are the intake speed (how fast a lead gets a call back), the AI receptionist catching after hours enquiries that would otherwise go unanswered, and the follow up sequence for leads who did not answer the first call. Improving any one of those three moves the 20 percent conversion rate up without spending more on ads. The formula in plain letters: patients equals leads multiplied by conversion rate, so raising the conversion rate has the same effect on patient count as raising lead volume, at no extra media cost.

Questions people ask

Does Arrax Marketing have a US office?

No. Arrax Marketing's team works from its office in Pakistan and serves US clients on overlapping hours using scheduled calls and async reporting.

Can a Lahore based agency handle US healthcare marketing compliance?

Arrax works within the rules its clients set for their category, and the client remains responsible for its own regulatory compliance; the agency's role is execution of marketing, content and technology work as directed by the client.

What time zone difference should a US client expect?

Lahore is UTC plus 5, which is roughly nine hours ahead of US Eastern time and twelve to thirteen hours ahead of US Pacific time depending on daylight saving.

What currency is used for billing?

Currency is agreed at the start of the engagement, and for US clients this is normally US dollars, stated clearly in the contract and in reporting.

Which real clients has Arrax worked with in the US market?

Named US clients include MedTaskly in medical billing, MyGoToDoc in telehealth, and MyGoToStack in supplements.

How do I start working with Arrax as a US healthcare or DTC brand?

Request a free audit. A senior person reviews paid media, the website and the follow up process, and sends a recorded video within two working days.

Marketing Agency for US Healthcare and DTC Brands