01Free audit
A senior person reviews your accounts, your site and your follow up, and records what they find. Yours to keep.
A Lahore based marketing agency one hour ahead of Dubai, working with UAE and Gulf brands in tourism, hospitality and e-commerce.













Arrax Marketing is a full service marketing agency that runs performance marketing, social media, SEO and AI search, content production, and web and software work for brands in Dubai, the wider UAE and the Gulf. Gulf clients include Abu Buggy, a dune buggy and desert safari company in Dubai, Farm Craft Global, an FMCG brand in Qatar, and Matam Al Kuwait, a hospitality brand.
A single marketing hire rarely covers media, SEO, content and development at a senior level. Arrax puts paid media, social, search, content and a build team on one account, from one office. The team has worked from Lahore since 2017, runs its own photo and video studio, and builds its own software, including Arraxis, a lead and revenue platform.
The bigger difference for Gulf clients is the clock. A business in Dubai shares almost its whole working day with Lahore, which is something no North American client gets.
01A senior person reviews your accounts, your site and your follow up, and records what they find. Yours to keep.
02Targets, budget, channels and what we need from you, on one page, before any money is spent.
03Tracking first, then creative and campaigns. AI agents and software go in where they earn their place.
04Weekly numbers in plain English, tied to revenue. We keep what works and cut what does not.
Dubai and the rest of the UAE run on Gulf Standard Time, UTC plus 4. Lahore runs on UTC plus 5, so Lahore is one hour ahead of Dubai all year, because neither country uses daylight saving. Qatar and Kuwait are on UTC plus 3, two hours behind Lahore. In practice this means:
| Business type | What matters most | Service |
|---|---|---|
| Tourism and experiences | Being found while visitors plan a trip, and making booking feel safe on a phone | Performance marketing, social media, content and film |
| Restaurants and hospitality | Appetite appeal, consistency and local reach around occasions and seasons | Social media management, food photography and video, local paid social |
| E-commerce and FMCG | A catalogue that search engines understand and customers can find | Store management, technical SEO, product and category structure |
| Clinics and aesthetics | A steady flow of bookings and a fast reply to every enquiry | Performance marketing, AI receptionists, CRM and follow up automation |
| Service businesses | Leads that turn into booked revenue, not just form fills | Lead generation, conversion rate optimization |
Abu Buggy, Dubai. Abu Buggy rents dune buggies and runs guided desert safaris. Visitors usually pick an operator on a phone, often the day before they go, so the photographs, the reviews and the speed of the reply do the selling. Arrax handles the marketing: presenting the fleet and the desert properly, and keeping the brand in front of people planning a trip to the UAE. Read the Abu Buggy case study.
Farm Craft Global, Qatar. Arrax manages the WooCommerce store and the search work behind it, including product structure, category architecture and the on page detail that decides whether a product can be found at all. Read the Farm Craft Global case study.
Matam Al Kuwait, hospitality. Arrax runs the social presence and the creative behind it: food photography and video, a steady posting cadence, campaigns around occasions and seasons, community management and local paid social. Read the Matam Al Kuwait case study.
Clinic and healthcare work draws on Arrax's experience with brands such as Venus Aesthetics, a multi branch aesthetics clinic chain in Pakistan, and Chughtai Lab.
Currency is agreed at the start of the relationship and stated in the contract and in every report.
Related: how the offshore model works and healthcare marketing.

No. The team works from the Arrax office in Pakistan, one hour ahead of Dubai, and works with Gulf clients during shared office hours by call, message and a shared reporting view.
Lahore is one hour ahead of Dubai all year. Lahore is UTC plus 5 and the UAE is UTC plus 4, and neither uses daylight saving. Qatar and Kuwait are two hours behind Lahore.
Named Gulf clients include Abu Buggy, a dune buggy and desert safari company in Dubai, Farm Craft Global, an FMCG brand in Qatar, and Matam Al Kuwait, a hospitality brand.
Gulf clients mainly use social media management and content, as Matam Al Kuwait does, marketing for tourism and experiences, as Abu Buggy does, and e-commerce store management with technical SEO, as Farm Craft Global does.
Request a free audit. A senior person reviews your paid media, website and follow up, and sends a recorded video within two working days.
Not a PDF and not an automated report. Someone senior opens your ad account, your site and your follow up, and records what they find. You keep the video whether or not you hire us.