AARI makes handcrafted khussa and bags. In handcrafted goods the product photography carries the entire purchase decision, because the customer is buying craftsmanship they cannot touch.
The problem
Handmade products photograph badly under generic e-commerce treatment. Flat, evenly lit catalogue shots erase exactly the texture and irregularity that justify the price.
What Arrax built
Arrax built the Shopify storefront and produced the full asset library behind it. The imagery is shot to show stitching, material and finish honestly, because the customer is paying for those details and needs to see them.
Production happens in the Arrax studios, which means the storefront and the creative come from one team rather than two suppliers who never speak to each other.
Why this one is different
Craft brands are usually let down by their own e-commerce. Fixing that is mostly a production problem, and production is something Arrax owns rather than buys.
What Arrax provides
- Shopify storefront build and configuration
- Full product photography and asset library
- Merchandising and collection structure
- Brand presentation and art direction
- Launch support and paid social
Work with Arrax
Arrax is a marketing agency that also builds software. If your business needs campaigns, a website, a CRM, automation or a custom tool, it can all come from one team. Request a free audit and a senior strategist will walk your accounts and send you a recorded review within 48 hours.