Abu Buggy is a Dubai company that rents dune buggies and runs guided desert safaris. It sells an experience, and the people buying it are usually visitors choosing between several operators on a phone, often the day before they go.
The problem
Adventure tourism is bought on trust and on pictures. A visitor cannot test the product in advance, so the photographs, the reviews and the speed of the reply do the selling. An operator that looks ordinary online gets compared on price alone.
What Arrax does
Arrax handles the marketing: presenting the fleet and the desert properly, and keeping the brand in front of people planning a trip to the United Arab Emirates.
Why this one is different
The buying window is short and mostly mobile. The work is to be found at the moment someone is planning a day in the desert, and to make booking feel safe and simple.
Work with Arrax
Arrax is a marketing agency that also builds software. If your business needs campaigns, a website, a CRM, automation or a custom tool, it can all come from one team. Request a free audit and a senior strategist will walk your accounts and send you a recorded review within 48 hours.
