Farm Craft Global sells fast moving consumer goods in Qatar. The brief covers the commerce platform and the organic visibility that feeds it.
The problem
FMCG e-commerce carries a structural problem that most brands ignore: large catalogues of similar products, weak category architecture, and product pages that no search engine can distinguish between. The result is a store where nothing is findable.
What Arrax built
Arrax manages the WooCommerce storefront and the search work behind it, including the technical layer most FMCG sites neglect: product structure, category architecture, and the on page detail that decides whether a product can be found at all.
Site management sits with Arrax directly, so a technical fix does not wait in a queue behind a developer who has never seen the marketing plan.
Why this one is different
This is the Gulf lane of the Arrax model, delivered remotely from Lahore with the same reporting a Canadian or American client receives.
What Arrax provides
- WooCommerce storefront management
- Technical and on page search optimisation
- Product and category architecture
- Content and product data structure
- Reporting and ongoing optimisation
Work with Arrax
Arrax is a marketing agency that also builds software. If your business needs campaigns, a website, a CRM, automation or a custom tool, it can all come from one team. Request a free audit and a senior strategist will walk your accounts and send you a recorded review within 48 hours.