Grains Home is a Lahore business with decades of history in kitchens, furniture and construction. Moving a brand like this online is a different exercise from launching a new one, because the reputation already exists offline and the job is to make it visible and shoppable.
The problem
Furniture and fitted kitchens are considered, high value, visually driven purchases. Customers want to see finish, material and scale before they will trust a showroom with a large order. A thin catalogue with poor photography kills that trust instantly.
What Arrax built
Arrax runs the e-commerce presence and the creative behind it. That means the storefront itself, the product and category structure that makes a large catalogue navigable, and photography produced to a standard that does justice to the actual craftsmanship.
Because the brand spans kitchens, furniture and construction, the site has to serve a browsing customer and a serious project enquiry at the same time. Those are different journeys and the structure reflects it.
Why this one is different
A 65 year old reputation is an asset most e-commerce brands would pay anything for. The work here is to translate it rather than to overwrite it with generic online retail language.
What Arrax provides
- E-commerce storefront build and management
- Product photography and creative from the in house studio
- Catalogue, category and merchandising structure
- Paid social and performance marketing
- Search optimisation and technical site work
Work with Arrax
Arrax is a marketing agency that also builds software. If your business needs campaigns, a website, a CRM, automation or a custom tool, it can all come from one team. Request a free audit and a senior strategist will walk your accounts and send you a recorded review within 48 hours.
