MedTaskly is a medical billing company operating in the United States. Medical billing is a considered, high value business to business purchase: a practice changing billing provider is changing who collects its revenue, which is not a decision made from an advertisement.
The problem
The category is dominated by large incumbents with long established domains. Competing on brand recognition is not realistic. Competing on being genuinely more useful at the moment a practice manager starts researching is.
What Arrax built
Arrax runs the website and the search programme. The site is managed by Arrax directly, which means technical fixes, content and page structure happen without a queue between the marketing decision and the implementation.
The search work targets the specific, unglamorous questions a practice actually searches: denials, coding, specialty specific billing requirements and compliance. These are lower volume terms than the head keywords the incumbents own, and they convert far better because the person searching has a problem right now.
Why this one is different
This is an Arrax client in the United States, run entirely from Lahore, on a business to business sales cycle in a regulated category. It is one of the clearest demonstrations that the delivery model works across distance and complexity.
What Arrax provides
- Website design, build and ongoing management
- Technical and on page search optimisation
- Content strategy for a business to business buying cycle
- AI search and structured data
- Performance reporting
Work with Arrax
Arrax is a marketing agency that also builds software. If your business needs campaigns, a website, a CRM, automation or a custom tool, it can all come from one team. Request a free audit and a senior strategist will walk your accounts and send you a recorded review within 48 hours.