My Vanilla Skin sells skincare direct to customers. Skincare is a category where the customer wants to understand what a product does before buying it, and where trust is fragile.
The problem
Skincare advertising defaults to promises. Audiences have heard them all and discount them automatically. What actually moves a skincare buyer is understanding the ingredient, the routine and the realistic timeline.
What Arrax built
Arrax runs the creative and the performance marketing around an education first approach: what the product contains, who it suits, how to use it, and what to expect and when. That content does double duty, working as advertising and as the material that answers a customer’s objections before they reach checkout.
Production runs through the Arrax studios, which in beauty is decisive. The category demands high creative volume and the product has to look accurate rather than retouched into something the customer will not receive.
Why this one is different
Beauty is one of the deepest verticals in the Arrax portfolio, spanning clinics, devices and skincare brands. That accumulated category knowledge is why the creative starts closer to right.
What Arrax provides
- Brand and creative direction
- Product photography and video from the in house studio
- Paid social and performance marketing
- Education led content strategy
- Store conversion and lifecycle email
Work with Arrax
Arrax is a marketing agency that also builds software. If your business needs campaigns, a website, a CRM, automation or a custom tool, it can all come from one team. Request a free audit and a senior strategist will walk your accounts and send you a recorded review within 48 hours.
