MyGoToDoc is a healthcare platform operating in the United States. Platforms have a harder marketing problem than clinics, because they have to satisfy two audiences at once and the value of the product depends on both showing up.
The problem
Healthcare in the United States is a crowded, heavily regulated advertising environment with high acquisition costs. Spending without a clear conversion path is an expensive way to learn nothing.
What Arrax built
Arrax works on acquisition and the conversion path behind it. Creative that explains the product quickly, landing experiences built to convert rather than to look impressive, and tracking that shows which channel produced a completed action rather than a click.
Where the follow up is the weak point, the automation layer matters more than the advertising. A platform that acquires a user and then fails to bring them back has bought a visit, not a customer.
Why this one is different
United States healthcare is one of the most competitive advertising categories anywhere. Working in it keeps the team sharp on compliance, creative discipline and unit economics.
What Arrax provides
- Acquisition strategy and paid media
- Creative production and testing
- Landing page and conversion rate work
- Conversion tracking and attribution
- Lifecycle and retention messaging
Work with Arrax
Arrax is a marketing agency that also builds software. If your business needs campaigns, a website, a CRM, automation or a custom tool, it can all come from one team. Request a free audit and a senior strategist will walk your accounts and send you a recorded review within 48 hours.