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Creative Direction and Content Production

Brand identity, graphic design, video, photography and social content from our in-house studios, led by senior creative directors.

Creative Direction and Content Production, 3D illustration
700+videos produced in our studios
1000sof designs shipped: social, print, packaging and
3D illustration
My Vanilla Skin, Light therapy device reel
My Vanilla Skin
AARI, Handbag collection studio film
AARI
Abu Buggy, Instagram reel
Abu Buggy
Chughtai Lab, Instagram reel
Chughtai Lab
Grains Construction, Instagram reel
Grains Construction
Cayvitamin, woman holding supplement bottle with benefit icons
Cayvitamin
MyGoToDoc, branded medical kit bag on blue background
MyGoToDoc
ShaveBox, razor product shot with magazine quote overlay
ShaveBox
woman in purple and sunglasses against a green door
two friends in lilac jackets on orange
man with a laptop celebrating on red

Creative direction that builds brands, not just posts

Brand identity, graphic design, video, photography and social content, led by senior creative directors and produced in our Lahore studios for brands in Canada, the USA, the Gulf and beyond.

How our creative team grows your revenue

01

Creative direction, not just execution

Every brand gets a creative director who owns the visual system: identity, guidelines, campaign look and tone. Designers and editors then produce inside that system, so everything you ship looks like one brand.

02

A full studio under one retainer

Logos and brand guidelines, brochures and packaging, exhibition stands, signage, reels and ad creative: 700+ videos and thousands of designs produced in-house, at a fraction of Western studio cost.

How working with us goes.

01

Free audit

A senior person reviews your accounts, your site and your follow up, and records what they find. Yours to keep.

02

A written plan

Targets, budget, channels and what we need from you, on one page, before any money is spent.

03

Build and launch

Tracking first, then creative and campaigns. AI agents and software go in where they earn their place.

04

Report and improve

Weekly numbers in plain English, tied to revenue. We keep what works and cut what does not.

What is included in creative direction and content production?

  • Creative direction and brand strategy
  • Brand identity and guidelines
  • Graphic design, print and packaging
  • Video production and editing
  • Product and lifestyle photography
  • Social content and ad creative

Brand identity and guidelines

Logos, color systems, typography and full brand guideline documents: the rulebook that keeps every touchpoint consistent, from business cards to billboards.

Graphic design and print

Social creatives, brochures, flyers, packaging, exhibition stands and signage, designed in-house and delivered print-ready.

Video production

Scripted brand films, reels, UGC-style ads and event coverage: shot, edited, subtitled and delivered platform-ready by our studio team.

Photography and social content

Product, lifestyle and clinical photography, plus monthly social content calendars that keep feeds full and on-brand.

What makes our creative work so effective?

01

One visual system

A creative director owns your brand look, so a reel, a brochure and a billboard all feel like the same company.

02

Built to perform

Our creatives are briefed from campaign data: hooks that stop scrolls and layouts that convert, not art for its own sake.

03

Studio volume

Owning the studio means fresh creative every week, so your ads do not run stale while you wait on a production schedule.

The studio in numbers

700+videos produced in our studios
1000sof designs shipped: social, print, packaging and brand systems
7 daystypical brief-to-asset turnaround

What the studios actually produce

Arrax owns physical studios in Lahore. Photography, video, design and editing are staff, not freelancers, which is why creative production is included inside retainers rather than quoted separately at several times the cost.

More than 700 videos have been produced in house for the portfolio. See the video portfolio for real client films.

01

AARI

Handcrafted footwear and bags, where the photography carries the entire purchase decision. A full product asset library plus studio films of the collection.

02

Venus Aesthetics and Genova

Treatment explainers, doctor led patient education and clinic reels, in categories where accuracy and calm matter more than polish.

03

MySkinix and SkinGen

Device demonstration and creator led content, produced at the volume performance advertising actually consumes.

FAQs about creative direction

What does creative direction actually mean?

It is the layer above design: deciding how your brand should look, sound and feel everywhere, then directing every asset to match. Design executes; creative direction decides.

Can you build our brand identity from scratch?

Yes: logo, colors, typography, tone and a full guideline document your whole team can use. Several brand systems in our portfolio started exactly there.

Do you handle print and packaging?

Yes: brochures, packaging, signage, exhibition stands and stationery, delivered print-ready with supplier specifications.

Can we use the studio without an ads retainer?

Yes, content-only engagements are available. Most clients pair the studio with campaigns, which is where creative performs best.

Three questions. Then a senior person records your teardown.

Not a PDF and not an automated report. Someone senior opens your ad account, your site and your follow up, and records what they find. You keep the video whether or not you hire us.

  • No obligation and no sales script
  • A named person on camera, not a template
  • Back with you inside two working days
  • We will tell you if you do not need us
What do you need most?

Pick the closest. We will work out the detail on the call.

What is going wrong right now?

The honest answer is the useful one.

Where are your customers?

We work with brands across the USA, Canada, the UAE and Pakistan.

Where do we send the video?

We will not add you to a list.