GoPurple is a direct to consumer e-commerce brand. In e-commerce the scoreboard is unambiguous, which is exactly why it suits the way Arrax works.
The problem
E-commerce brands usually arrive with the same two symptoms: advertising costs that climb every month, and creative that stopped working weeks before anyone noticed. Both are the same underlying issue, which is producing too little creative too slowly.
What Arrax built
Arrax runs acquisition and the creative engine behind it. Campaign structure built so the platform can find buyers rather than being constrained by narrow targeting guesses, a steady production line of new creative from the studio, and conversion work on the store so the traffic that arrives has the best possible chance of converting.
Tracking sits underneath all of it. Without reliable revenue data an e-commerce account is being optimised on guesswork, and the platform will happily spend a budget chasing the wrong signal.
Why this one is different
Return on ad spend records across the Arrax e-commerce portfolio run between five and fifteen times. Those are records from specific accounts with specific margins, not a promise, but they show what the model produces when creative volume and clean tracking are both in place.
What Arrax provides
- Meta and paid social advertising
- Google Shopping and paid search
- Continuous creative production from the in house studio
- Conversion rate optimisation
- Revenue tracking and reporting
Work with Arrax
Arrax is a marketing agency that also builds software. If your business needs campaigns, a website, a CRM, automation or a custom tool, it can all come from one team. Request a free audit and a senior strategist will walk your accounts and send you a recorded review within 48 hours.
