Chughtai Lab is the largest diagnostics network in Pakistan. At that size, marketing stops being about awareness and becomes a question of trust at scale: every post is read by patients deciding where to send a blood sample, and by doctors deciding where to refer.
The problem
A network this large generates constant communication: new tests, new branches, health awareness days, seasonal campaigns, public health messaging. Handled badly it becomes noise. Handled well it becomes the reason a patient picks one lab over the one closer to their house.
What Arrax built
Arrax runs the social and content engine. That means a publishing calendar covering every branch and campaign, creative produced in our own Lahore studios rather than outsourced, and a community management layer that answers patient questions rather than leaving them unread under a post.
The audience built through this work now sits at more than 371,000 people. That number matters less as a vanity metric and more as a distribution asset: a health message, a new test or a branch opening reaches a very large, already engaged audience without paying for every impression.
Production is the part most agencies cannot match at this volume. Photography, video, design and editing are all in house, so a campaign does not stall waiting on a freelancer.
Why this one is different
Healthcare content carries a duty that consumer content does not. Claims have to be accurate, tone has to be calm, and public health messaging has to be genuinely useful rather than engagement bait. The editorial standard on this account is set accordingly.
What Arrax provides
- Social media strategy and full channel management
- Content production from the in house studio: photography, video, design and editing
- Community management and patient response handling
- Campaign creative for awareness days, new tests and branch launches
- Reporting on audience growth, reach and engagement
Work with Arrax
Arrax is a marketing agency that also builds software. If your business needs campaigns, a website, a CRM, automation or a custom tool, it can all come from one team. Request a free audit and a senior strategist will walk your accounts and send you a recorded review within 48 hours.
