Venus Beauty sells skincare direct to customers, and it needed to look nothing like a clinic. Clinical language reassures a patient booking a procedure. It does not sell a moisturiser.
The problem
Brands adjacent to a clinical business inherit its tone by default, which is usually restrained, formal and cautious. In consumer skincare that reads as cold.
What Arrax built
Arrax built the brand and the commerce around a modern, approachable identity: its own visual language, its own tone, and product presentation designed for a customer browsing on a phone rather than a patient reading a treatment page.
The work covers the storefront, the product presentation and the paid social that drives it. Skincare is a category where the creative does the selling, so photography and video are produced in the Arrax studios rather than outsourced at agency rates.
Why this one is different
Running two brands in the same broad category without letting them blur requires real separation in identity and message. That separation was a deliberate decision, not an accident.
What Arrax provides
- Brand identity and art direction
- E-commerce storefront
- Product photography and video from the in house studio
- Paid social strategy and management
- Conversion and lifecycle email
Work with Arrax
Arrax is a marketing agency that also builds software. If your business needs campaigns, a website, a CRM, automation or a custom tool, it can all come from one team. Request a free audit and a senior strategist will walk your accounts and send you a recorded review within 48 hours.