Staleks makes professional instruments. The brand sells to two audiences at once: trade professionals who know exactly what they are buying, and consumers who want professional quality without professional knowledge.
The problem
Those two audiences need opposite messages. Professionals want specification, steel quality and durability. Consumers want to know which one to buy and why it is better than the cheap alternative. One message for both satisfies neither.
What Arrax built
Arrax separates the messaging and the creative by audience while keeping one brand voice. Specification led material for the trade, guidance led material for consumers, and paid media structured so the two do not compete against each other in the same auction.
Why this one is different
Dual audience brands are where careless segmentation is most expensive. Getting it right is mostly discipline rather than cleverness.
What Arrax provides
- Audience segmentation and messaging strategy
- Product and specification creative from the in house studio
- Paid social and paid search
- E-commerce and marketplace support
- Performance reporting
Work with Arrax
Arrax is a marketing agency that also builds software. If your business needs campaigns, a website, a CRM, automation or a custom tool, it can all come from one team. Request a free audit and a senior strategist will walk your accounts and send you a recorded review within 48 hours.
