Venus Aesthetics is a premium aesthetics clinic group operating across multiple branches. It sits in one of the most trust sensitive categories in existence: people choosing who to trust with their face. This is the widest engagement Arrax runs, and it covers marketing, software and internal systems.
The problem
Aesthetics has a specific commercial trap. Advertising produces enquiries easily and cheaply, and almost none of that matters. What matters is whether the enquiry books a consultation, whether the person actually arrives at the clinic, and whether they go ahead with treatment. A clinic can be buying leads at an excellent cost per lead while losing money, and standard advertising reporting will never show it.
What Arrax built: the marketing
The clinic’s digital presence is built around real results and education rather than promises: treatment explainers, before and after storytelling handled responsibly, and reels produced in the Arrax studios. Paid media runs across Meta and search, tuned to qualified enquiries rather than raw volume.
What Arrax built: the software
The reporting problem above is why Arrax wrote Arraxis, a lead and revenue platform, for this clinic group. It follows every enquiry through a defined pipeline: new, calling, booked, landed and purchased. Booking means the patient agreed on a call. Landing means the patient physically arrived. Those are different events and the clinic is measured on both.
Because of that, the numbers reported are cost per booking and cost per landing rather than cost per lead. Advertising spend is pulled in automatically, arrival and purchase data comes from the clinic system, and the result is a single view of money spent against money earned. Call attempts, callbacks, duplicate detection and per role access are all handled inside the platform, so a lead cannot quietly die between two people who each assumed the other had called.
What Arrax built: the training platform
A clinic group is only as consistent as the training behind it. Arrax built Venus a private training platform so doctors across branches learn the same protocols and are tested on them. Video lessons are watermarked for each individual viewer, which protects material that took real money and clinical time to produce. Examinations are timed and delivered digitally, so competence is recorded rather than assumed.
An off the shelf course platform would not have handled per viewer watermarking and timed assessment the way this group needed, which is exactly why it was built rather than bought.
Why this one is different
This engagement is the clearest example of what Arrax actually is. A marketing agency produced the campaigns. A software team wrote the CRM that proves whether the campaigns worked and the platform that keeps clinical delivery consistent. Both came from the same company, which is why the advertising is optimised against arrivals and revenue instead of form fills.
What Arrax provides
- Paid media across Meta and search, optimised to bookings and arrivals
- Content and creative production from the in house studio, including treatment reels
- Arraxis: a purpose built lead and revenue CRM with pipeline, call tracking and attribution
- A private doctor training platform with per viewer watermarked video and timed examinations
- Website and landing page work
- Revenue reporting covering cost per booking and cost per landing
Work with Arrax
Arrax is a marketing agency that also builds software. If your business needs campaigns, a website, a CRM, automation or a custom tool, it can all come from one team. Request a free audit and a senior strategist will walk your accounts and send you a recorded review within 48 hours.
