SEO that wins Google, and AI search
Ranking on Google is no longer the whole game. Arrax builds organic growth engines that win classic search and get your brand cited by ChatGPT, Gemini, and Google AI Overviews, because that’s where your customers ask questions now.
- Technical SEO & site health
- Keyword & topic research
- Content strategy & production
- AI search optimization (GEO/AEO)
- Local SEO & Google Business Profile
- Authority building & digital PR
Arrax
How our SEO service grows your revenue

AI search optimization (GEO) built in
We optimize your site to be quoted by AI assistants, structured answers, schema markup, citable pages. While competitors chase last decade’s rankings, your brand becomes the answer AI gives.
Content that converts, not just ranks
Our in-house studio produces the content, written, visual, and video, mapped to buying intent. Traffic without revenue is a hobby; every page we build has a job in your funnel.

what you get
What is included in our SEO services?
A complete organic growth system, run month after month:
Site health, speed, crawlability, schema markup, and internal linking, the foundation Google and AI crawlers both require. We fix what’s blocking you before we build.
Keyword-mapped articles, service pages, and comparison content written for humans and structured for search engines and AI assistants, published on a steady cadence.
Optimization for Google AI Overviews, ChatGPT, and Perplexity: question-formatted content, citable data points, and entity building, so AI names your brand when buyers ask.
Google Business Profile optimization, review strategy, and location pages for clinics, contractors, and multi-location businesses that live on ‘near me’ searches.
Creating Success
What makes our SEO so effective?
We rank ourselves first
The SEO system we sell is the one running this website. We eat our own cooking, and we'll show you the dashboard.
Built for 2026 search
Classic rankings, AI citations, and local visibility in one strategy. Most agencies are still selling 2019 SEO.
Compounding, not campaigns
SEO is an asset: every month builds on the last. Clients keep the traffic even if they leave, which is exactly why they stay.
Arrax’s search and social work took Pakistan’s largest lab network, Chughtai Lab, to 371k+ followers and top-of-mind visibility nationwide.
Healthcare result

The proof is in the numbers
Why organic search is still the highest-leverage channel
53%
of trackable website traffic comes from organic search, on average
371k+
audience built for Pakistan’s largest diagnostics network
6-12 mo
the honest timeline to compounding SEO results, anyone promising faster is guessing
Brands we work with
A sample of the businesses that trust Arrax. Click to visit their live sites.
Search programmes we run
Search has split in two. There is still the ranked list, and there is now the answer an assistant gives when nobody clicks anything at all. We build for both, because optimising only for the first is already losing traffic.
Being cited by an AI assistant is a different technical job from ranking: direct answers near the top of the page, structured data underneath, specific quotable numbers, and an entity the model can identify without ambiguity.
Al Nasar Lab
Technical foundation, test and location page architecture, local search and Google Business Profile, plus AI search and structured data.
MedTaskly, United States
Competing against far larger incumbents by owning the unglamorous questions: denials, coding and specialty specific billing requirements.
Farm Craft Global, Qatar
The technical layer most FMCG sites neglect. Product structure, category architecture and the on page detail that decides whether a product can be found at all.
FAQ
FAQs about SEO and AI search
Considering SEO for your business? The honest answers:
Early wins (technical fixes, quick-win keywords) show in 2-3 months; compounding growth arrives at 6-12 months. We report progress monthly so you always know where you stand.
Generative Engine Optimization makes your brand citable by AI assistants like ChatGPT and Google AI Overviews, structured content, schema, and authority signals. It’s included in every Arrax SEO retainer, not sold as an expensive add-on.
No honest agency does, Google makes no guarantees to anyone. What we guarantee is transparent reporting, a compounding content asset you own, and work you can audit line by line.
Yes, Google Business Profile, reviews, citations, and location pages are core to our local stack for clinics, med-spas, contractors, and service businesses across North America.

